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Insights, Tips and Strategies for Successful Google Ads Marketing

Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM.
Google Ads
15. Jan 2025

A/B Tests in Merchant Center: More Conversions Through Targeted Tests

With the new A/B tests directly in Google Merchant Center, advertisers can compare product images, titles and descriptions – without additional effort.

#GoogleAds #ABTesting #ConversionOptimization #MerchantCenter #PPC #DigitalMarketing
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Commerce
15. Jan 2025

Commerce Media Suite: Merchant Data as Performance Booster

Google opens new revenue streams for retailers: The Commerce Media Suite allows them to monetize their own first-party data.

#Commerce #GoogleAds #FirstPartyData #MarketingAutomation #PPC #OnlineMarketing
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Online advertising concept Internet advertising digital marketing social media, Ad, Market, Product ads, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding.
AI
15. Jan 2025

GenAI Video Ads with VO: Create Ad Spots from Pure Text

From a few lines of text emerges a high-quality ad spot – completely AI-generated. The new GenAI Video Ads with voiceover significantly reduce production costs.

#AI #GenAI #VideoAds #Automation #DigitalMarketing #ContentMarketing
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Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM.
YouTube
15. Jan 2025

YouTube Mass Head with Commerce: Homepage Becomes Shop

YouTube goes shoppable: With the new Mass Head format, brands can present their products directly on the homepage – including interactive purchase elements.

#YouTubeAds #VideoMarketing #Commerce #DigitalAdvertising #PPC #MarketingStrategy
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iOS
15. Jan 2025

ROAS Targeting for iOS is Back – Now Even Better

Finally available again: Return-on-Ad-Spend targeting for iOS. With improved modeling through artificial intelligence, Google enables more precise predictions.

#GoogleAds #iOS #ROAS #PPC #MarketingTips #AdOptimization
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Testing
15. Jan 2025

Incrementality Testing from $5,000 Budget: What Does Your Campaign Really Deliver?

From a manageable budget of $5,000, Google now offers Incrementality Testing. These tests show which campaigns really deliver additional results.

#GoogleAds #PPC #BudgetOptimization #MarketingStrategy #CampaignManagement #OnlineMarketing
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Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM.
Strategy
15. Jan 2025

Combined Campaigns: Search + YouTube = +21% ROAS

Search and YouTube unfold their full potential together: Studies show that combined campaigns deliver an average of 21% more ROAS than individual measures.

#GoogleAds #YouTube #SearchMarketing #ROAS #PPC #MarketingStrategy
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Targeting
15. Jan 2025

Audience Filters in Demand Gen: Reach Only New Customers

New filter options in Demand Gen allow you to exclude existing audiences – such as website visitors, YouTube viewers or existing prospects.

#DemandGen #GoogleAds #Targeting #AudienceSegmentation #PPC #DigitalMarketing
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AI
15. Jan 2025

Google Ads AI Essentials 2.0: All Recommendations in One Place

AI Essentials 2.0 provides advertisers with a central tool for all AI-powered recommendations in Google Ads. Whether bidding strategies, ad copy or audiences – everything is analyzed.

#GoogleAds #AI #Automation #PPC #AdOptimization #MarketingTech
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Future
15. Jan 2025

Self-Learning Agents in Google Ads: Automation on a New Level

Google is currently testing self-learning agents that automatically detect and solve problems in campaigns – such as missing conversion tags or conflicting settings.

#GoogleAds #AI #Automation #MachineLearning #PPC #MarketingAutomation
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Management data System KPI connected in database for follow earnings,operations and sales data. Businessman using KPI dashboard.Financial business data analytics graph dashboard
Video
15. Jan 2025

Shoppable Shorts, Creator Data & Video Manager: The Future of Video Ads

YouTube Shorts become a sales platform. Combined with creator data and a new central Video Manager, powerful tools for advertisers emerge.

#YouTubeShorts #VideoMarketing #Commerce #Creators #PPC #DigitalAdvertising
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Featured Guide

The Complete Google Ads Guide for Beginners

From account creation to your first successful campaign – everything you need to know. Step-by-step guide with 10 practical steps and proven strategies.

#GoogleAds #PPC #MarketingStrategy #OnlineAdvertising #ConversionOptimization #DigitalMarketing #CampaignManagement #SEO #AdvertisingTips

10 Steps

Complete Step-by-Step Guide

Practical Tips

Proven Strategies & Tricks

20 Min.

Reading Time for Complete Guide

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